5 tips for photographers to win clients with emails
Any photographer looking to grow their photography business by finding new clients is faced with a number of different ways of doing this.
But one of the easiest and most effective is email marketing. And it doesn’t need to cost you a penny.
Marketing is low on the list of a photographers favourite things to do, but if you want a business with paying clients, then its a necessary evil!
So, why emails. Quite simply, because it works. In one email hit you can remind all of your database that you are there. All the photographers we have ever worked with on their marketing get response from sending out emails. And by response, we mean leads, enquiries, jobs, new clients.
Email marketing only takes up a tiny amount of time, but there are a few essentials that you need to think about first to make sure that it will work for you.
1.Spend time getting a good list together
You need to send your emails to someone, and the more people you can have on your list, the more response you get. As a guide, aim for at least 500 good quality names together. At that number you can expect 2-3 enquiries from an email, but don’t forget to keep building the list up.
2. Commit to sending something out every month
Potential clients need reminding that you are there, that you are still in business. People are busy and need prompting to take action. You need to be the first name they think of when the photography brief lands on their desk, and if they’ve not heard anything from you for 6 months or so, they’ll likely go elsewhere.
3. Write something interesting
Easy to say, harder to do. Don’t just send out images, and say you’re available for work. Mention projects, tell them about your specialisms, explain how your clients have benefited from the images you have taken. You don’t need to write war and peace, just a short paragraph will be fine.
4. Think about a good subject line
This is the first line people see when they get an email. This needs to capture their attention to make them want to open or read your email. Arguably this is one of the most important parts of an email, as it has a huge influence on how well your email works. However if you can’t think of anything really interesting, then don’t let that hold you back. You’ll improve over time, and its more important to get something out then spend weeks worrying about what you say.
5. Be patient
Photographers want response straight away. Some lucky ones actually get really fast results. More often though, someone will keep hold of an email if it catches their attention, so they can give you a ring when they’ve got a project they need shooting. Photographers tell us all the time about the job that came in 3 months after they’d send out a particular email. Marketing works, but in its own time!