The social media journey of a photography brief
Newly launched photographic studio, Northern Comfort Visual has had a flying start to their business. Set up by three photographers based in Manchester, Nathan, Michela and Miki, they have joined forces to create a collective and are aiming their sights providing their own brand of commercial photography for the advertising industry. With different individual skills, they combine traditional, modern and experimental approaches to their collaborative image creation which has grown into a strong photographic and video offering.
In the first three months since opening for business they’ve shot a fragrance campaign featuring Calum Best who came up to be shot in their central Manchester studio, which also, for a separate project, accommodated forty five Manchester based cyclists (with their bikes in tow) as part of their IcycleMCR project, and have secured regular contracts for online fashion catalogues.
So what’s next for NCV?
InterRail one of Nathan’s established clients; have recently commissioned the team to carry out a 3 week Europe wide photographic assignment.
The brief was simple “to capture the beauty and practicalities of travelling Europe by train, using modern photographic methods to showcase their product”. “This type of commission is perfect for NCV’s and plays on its strengths” adds Co-Founder Nathan, “On the road we will be using traditional photographic processes mixed with stop motion photography; video and graphic design to fulfilling our brief to the highest standard and looking to exceed the client’s expectations”.
Interail’s Customer Engagement Manager – Chantal Sukel explains “Eurail.Com is working on a winter assignment with NCV because our concepts match. The three photographers each bring a different European perspective to the table and we’re very interested in seeing how they translate our wishes to engaging images that fit our inspirational and commercial needs”
But what else are NCV bringing to this commission? NCV’s co-founder Michela, comments “As well as the brief, we’ve recognised the social media opportunity for our client and came up with a multi-platform / multi content strategy which fits in with InterRail approach. And by using blogging and Social media channels like twitter, Instagram and Facebook we will be attempting to build a real social media storm around our rail journey”
“When we pitched our ideas and concept to the client, they loved it” continues Michela, “as well as building our own following during our 3 week trip, we’re pushing out unique content of our daily adventures and posting out little snippets very regularly. This is very effective as it keeps followers engaged. And because we’re using the Social Media channels that are commonly used by many of InterRail’s target audience, it relates straight back into any rail journey they are making across Europe and is perfectly complimentary to InterRail’s own social media audience.”
Photography has more than ever to offer to businesses, and the NCV team have built this into their brief. We’re keeping our eye on their journey, not just this one, but their next ones!
Watch how their campaign works and follow NCV’s Journey:-
Read their Blog – “Northern comfort visual goes south” Here,
Follow them on twitter and Instagram snapshots – @NCVisual
Get regular updates on their – Facebook Page
Watch video Diaries – Video
For more information about Northern Comfort Visual, and their work please visit their website – Here