Will low photography prices win you more work?
The majority of photographers have come under pressure to reduce photography prices and rates, and most have recently lost out on jobs, because their prices were too high.
So, the million dollar question – would dropping your prices mean that you work more days?
Following on from our photography prices and day rate survey earlier this year, we’ve been able to do some more analysis that looked at the average prices photographers charge, according to the number of days that they work, with some very interesting results.
The chart below comes from our recent presentation on the subject.
What’s behind these results?
Of course there isn’t just a simple relationship between charging cheap rates and working more. There will be a number of factors behind these figures, which will affect prices, for example photographers who are just starting a photography business, or semi professionals with other jobs will be charging lower entry prices and working less days. Whereas more experienced photographers will have built up a more stable client base which will bring them more working days on average per month, and probably charging at higher day rates than novice professionals.
Simple figures, complex issue
Whilst being able to see these comparative day rates, looking at such a simple set of figures shouldn’t be allowed to mask what we all know is a very complex issue.
Having data like this allows photographers to compare their own position against these averages, but the battle to protect prices is ongoing, which is why, against the backdrop of showing these figures, we should take the opportunitiy to look at strategies and tactics that photographers can use to justify the prices that they want to charge, and more importantly, to increase the chances of winning jobs with these prices.
The link between proposition and value
To be able to charge higher prices, clients need to recognise you to be a better photographer than your competitors, and the way a client will determine this won’t just be on the creative or aesthetic aspects of the images that you product. In fact the biggest factors that clients are looking for is evidence that your photography will help them acheive their business or commercial objectives.
So you need to pay attention to your proposition, and the way that you communicate the way that you’re clients will benefit from using you.
This webinar talks in more detail about the relationship between prices and frequency of work. We also discuss how this impacts your photography marketing and the way photography business owners should position their services, by being aware of the importance of proposition.
We also show you ways that photographers can improve their proposition to create a business offer that gives clients more confidence in their ability to solve their business problems through their images. Which is an important tactic designed to help photographers win more work at the prices that they want to charge.
More from Eposure – The Hub
The Hub is the member-only zone of Eposure, containing essential photography business resources, including, how you can charge the photography prices you want, photography marketing best practice, image license payment strategies and many other tactics to make you stand out from the competition and be more appealing and relevant to the photography buyers you want to target
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